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Ed Bleiler – Senior Benefits Consultant, Large Group Practice

Ed joins Insight Performance as Senior Employee Benefits Consultant with over 30 years of experience in the field of employee benefits. Prior to Insight, Ed was the Senior Vice President of Baystate Financial Services where he led the Employee Benefits Division for 9 years. He also served as the Director of Business and Product Development for one of the first consumer driven healthcare companies in the U.S. and spent the past 3 years working within the private exchange technology industry.

After beginning his career as an Assistant Town Manager, Ed became Executive Vice President for a major employee benefits consulting and brokerage firm, working with large and small employers to implement group and executive benefit programs. He also led one of the largest and most successful customer business units at Blue Cross Blue Shield of Massachusetts and was a Broker Sales Manager for Aetna U.S. HealthCare’s Boston Regional office.

His experience within the carrier markets gives him a unique perspective about the inner workings of managed care and insurance companies. Ed is a recognized leader in the benefits marketplace having held seats on the Broker Advisory Councils of Blue Cross Blue Shield of Massachusetts, Tufts Health Plan, and the Massachusetts Health Insurance Connector. He has an extensive background working with both fully-insured and self-insured employee benefits programs. He is active with the National Association of Health Underwriters (NAHU), and the Massachusetts Association of Health Underwriters.

Ed has a Bachelor of Arts Degree from Utica College of Syracuse University and an MPA from Northeastern University.

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