Guest Blogger – Kendra Bissonette, Sr. HR Business Partner, Recruiting Specialist
We all know the importance of first impressions when we’re the applicant, but it goes both ways when you’re the employer trying to attract the talent. First impressions can mean the difference between closing the deal on a great candidate or losing them to another employer who did a better job of wowing them.
Employers who want to attract the best talent should not underestimate the importance of making a candidate feel special. This doesn’t have to mean spending lots of money on them or having an elaborate interview process. It can be as simple as not rushing an interview or following up with a candidate in a timely manner.
Keeping some simple tips in mind can sometimes make all the difference in helping to portray a company as an employer of choice:
- If you like a resume, follow up with the candidate promptly to schedule an interview.
- Keep the appointment, whether it is a phone interview or in person. Don’t be late and only cancel in an emergency.
- Be prepared for the interview by reviewing the candidate’s resume in advance and staying focused on the discussion.
- Don’t rush the interview.
- Provide the candidate with your contact information or a business card following the interview and let them know when they can expect to hear about next steps.
- Follow through and get back in touch with candidates by the date you’ve told them you will.
- Be honest and don’t promise anything you can’t deliver on.
Most candidates are not looking for royal treatment but everyone likes to feel welcome. Being a good listener and taking time to get to know a candidate shows that you are interested in them and who wouldn’t want to work for an employer who cares about their employees?
