Even recognition programs are catching the social media bug. Motivating and recognizing employees remains the goal of these programs, but the delivery has changed. Acknowledging an employee’s hard work feeds the intrinsic need most people have for appreciation and will reinforce a job well done. Conventional programs recognize employees through traditional means such as company meetings, newsletters, and announcements. With the advent of social media, there’s a whole new way to recognize your employees. A recent article in Employee Benefit News illustrates the new wave of employee recognition through social media and apps.
As employee recognition moves to the 21st century, the question becomes, are these methods effective in recognizing and rewarding employees or are we missing the boat with these efforts? The short answer is, they can be. But, in order to make these types of recognition programs effective, there are a few things to consider:
- Know your market – If you have a less technological employee base, using social media or apps to provide recognition is not going to give you the same bang for you buck.
- Make sure all employees have access – If you are going to use social media to recognize employee, you want to make sure that the entire employee population has access to site and that they use it. If you have an intranet, but no one uses it, then it doesn’t do much good to post recognition on it. In the same vain, if you have a portion of your workforce without access to computer (such as a manufacturing department) then you’ll want to recognize employees in a way that everyone will see.
- Do what feels comfortable – Don’t force something that doesn’t make sense for your organization. As much as you may want to be cutting edge, if your employees aren’t ready, hold off, for now. Think about phasing in technology in other areas and begin training your employees to use social media in the workplace.
- Develop a social media usage policy – with the use of social media, also comes abuse. Make sure you have a legally compliant policy that will guide social media and information technology in the workplace. Educate employee about this policy and that information systems are not private.
Social media and apps offer some great new ways to approach rewards and recognition. Let us know if you’ve had experience with these programs.